The British brand Sass & Belle is part of RJB Stone, specialized in gifts. The founder Richard felt that there was a need for products that would appeal to women more. He named the brand after his 2 daughters and made a logo with 2 birds. The animals, with a heart on their wings, stand for his daughters and their fun, quirky and sweet characters. The products are made for the 'little things in life', are original and cheerful.